This is More Powerful Than a Morning Routine

Hey guys! Gregg Sugerman back with you again and today I thought it would be fun to talk about routines –

everyone loves routines …

…some people call them routines

…some people call them rituals. 

Don’t you love the word ritual by the way? I do but it’s also kinda spooky isn’t it?

Makes me feel like some voodoo blood magic is about to go down or something…

So here’s what we’re going to today – 


I want to share with you why often times morning routines suck – because of the way people do them and more importantly because of the mindset behind the people doing them 


I want to show you something that I think is way more powerful than a morning routine or at the very least equally powerful 

and NUMBER 3 — while we’re at it, let’s talk about secret doorways to your subconscious mind that you only have access to at specific times twice a day – 

doesn’t sound like that’s related to today’s topic but it totally is 

Oh and let’s see if I can do all this for you in less than 10 or 12 minutes – I mean – you got stuff to do right? 

Before we dive in – real quick – if you’re looking to work with a professional coach, someone to hold you accountable – offer guidance – someone to get you to that next level and beyond in your life and business, go to GREGGCALL.COM

Answer a few questions on that page, hit submit, and If I’m 100% positive I can help you get MASSIVE results I’ll get back to you within 24 hours and we’ll hop on the phone to discuss what working together would look like….

First things first – I am a big believer in morning routines. I’ve been using them for years.

Absolutely love them.

I’m a guy that loves habits, routines, rituals. 

And I absolutely love waking up early – yes, I’m one of THOSE people…I love that first hour or two in the morning – when you have the world entirely to yourself…

So let’s start with MORNING routines. What is SO amazing about a morning routine anyhow? 

To me, a morning routine is about winning, plain and simple. Winning the day. It’s a time, preferably really early in the morning (I’m a huge believer in that as well) a time that is yours and yours alone. 

It’s YOUR time. It’s holy – it’s SACROSANCT – 

I absolutely love that word and I don’t get to use it nearly enough. Stoked I get to work it in here. 


It’s a time at the beginning of your day that is just for you.

No partner.
No kids.
No dog.
No cat.
No clients
No boss
No employees. 


Just you 

And what an empowering morning routine is doing for you is – it’s setting you up to win the day ahead. 

It’s about momentum. 

See – small wins lead to more small wins. One win makes the next win just a little easier. Those wins lead to bigger wins. And so on. 

So by the time you leave your home or apartment….or flat for my UK people….the winning has already started. You had a routine to get to, you made it happen, WIN. 

Admiral William H. McRaven talks about the power of making your bed in the morning.

Wrote a whole damn book about it.

It’s because that one small thing – controlling that – making sure that that one small task is done no matter what, is a win. 

And when you start your day off winning, MORE winning becomes just a little easier. 

See, so – you don’t have to WAIT for momentum to just HAPPEN. THIS is how you generate your OWN momentum. 

By the way – so many things can be part of a good morning routine: exercise, meditation, incantations, affirmations, journaling, gratitude work, breathwork, tapping – the list is endless. 

For me personally I’ve always thought a great routine should have a physical element, a spiritual element, something that taps into and puts your subconscious to work, as well as something goal oriented …

…working towards your goals. Reminding yourself and kind of – orienting you day in the direction of the goals you’re going to achieve. 

So why do I say most people’s morning routines suck? 

Mainly it’s because I see too many people who get hopelessly rigid and locked into a routine to the point it loses all effectiveness.

Yes it’s a routine I get that, but I like to look at the elements of my routines as “Temporarily permanent”. 

That’s the right mindset to have – temporarily permanent. 

So if you have 4 elements to your routine and one starts to feel stale, by all means switch it up. 

Another thing – don’t think there’s some secret routine. “Oh —  Kobe Bryant does THIS or Tony Robbins does THAT so THAT’S the secret – I’ll just copy theirs”.

This isn’t cooking – you don’t follow the recipe and get the same meal. It doesn’t work like that – 

Actually there is a secret formula – but look…don’t tell anyone… it’s a secret just between you and I ok? 


The ONLY thing that counts is what works for YOU. That’s the big secret. 

The ONLY thing that counts is what works for YOU……and the ONLY way you’re going to figure out what works for you…is to DO stuff. Experiment. Play around. 

So that’s my take on MORNING routines and I’m going to be making a lot more videos about this topic soon…

But for NOW – 

What if I told you that if you want to make a habit of winning your day, and therefore winning the week and the months and the years and ultimately win this thing called life – 

winning your day should start before the day even begins? …ah.

The plot thickens…

I’m talking about…drumroll please …an EVENING routine. 

Everyone is so morning routine obsessed and that’s great. I get it. But guys –  having an evening routine – is at the very least EQUALLY as important. 

I kind of feel bad for evening routines because it’s the morning routine that gets all the attention. 

I guess they’re kinda like the RINGO Starr of routines. Everyone is so focused on John and Paul and sometimes George that no one pays attention to Ringo – and Ringo was and is- an AWESOME drummer. 

Pay attention to Ringo dammit! 

Anyhow — again – ultimately all this stuff is about what works for YOU, but I’ll take you through my evening routine – let you know what I do and why I do it, and hopefully that’ll inspire you to craft your own if you don’t already have one. 

Ok – The time that I do all this depends on the time I’m waking up the next day – which during the week is either going to be at 5AM if it’s a gym day, or 6AM on an off day. That means I’ll start winding down around 9 or 10PM. 

First thing I do is write down 3 awesome things that happened to me that day. Those things could be anything. Signing up a new client. Having a great conversation with a loved one. The weather being perfect. 

Anything that made me feel great. 

And when you do this, you’re reminding yourself that good things are happening around you and FOR you literally every single day. 

You’re orienting yourself AWAY from negativity towards a much more positive vibe. And that doesn’t suck. 

Next, I write down 3 things that I know I MUST do the next day. What do I most need to accomplish tomorrow? 3 things that when I do them all, will allow me to say I won the day. Kicked the days ass. 

Aside from that, it gets ideas/plans/schemes OUT of your head and ONTO paper. Don’t need to think about it anymore. That clears away mental tension – it relaxes you.

You get stuff on paper for the next day so when you wake up, guess what? You don’t even need to think about what to do – you already mapped that out the night before. 

Sounds simple right? That’s because it is. Know what else it is?

Powerful as fuck. 

Now, those two steps take a couple of minutes at most. Jot a few things down – doesn’t take long.

Once I get around 20 minutes before I shut it down for the night, I start thinking about a question to ask. 

Ask who? Ask my subconscious mind. 

Thomas Edison said, “Never go to sleep without a request to your subconscious”. 

I’ve made lots of videos about the IMMENSE power of your subconscious mind and how to tap into that, just look on my page and you’ll find them. 

Not going to get too deep into that today at all, but suffice it to say there is no issue or challenge your subconscious mind can’t solve. None. 

So I’ll come up with my question. That usually takes no time at all because I wind up working on the same questions for weeks at a time 

Just to give you an example of what this looks like in real life — 

Recently I posed this question to my subconscious before going to sleep every night for a couple of weeks – 

“how can I produce WAY more content -these videos for example, which means helping WAY more people — WITHOUT working way harder?” 

One morning I opened up a google doc and I swear to God it LITERALLY poured out of me – 45 topics to teach, a daily schedule to create one video a week, and turn that one video into 18 pieces of content. 

From my podcast to social media posts, to Instagram stories, emails to my list – 

It wasn’t dramatic. No light shone down from the heavens. It was just kind of like “oh- ok I know exactly what to do now” and I started doing it 

Thank you subconscious mind. So that’s how that works. 

Now – once I have my subconscious request, another thing I do at night as part of my routine is I put on headphones and work to slow my brain waves down.

I’ll talk more about brain waves and binaural beats another time 

So –  I use an app called BINAURAL. I set the wave frequency to 9.0 Hz (hertz) so that means 9 cycles per second. That’s in the Alpha frequency range.

We’re all in the BETA range most of our waking day.

ALPHA is one below it. 

So I listen and I just slow myself down. And while I’m doing this I’ll repeat an affirmation to myself for a few minutes

I do that and then I slow the waves down to THETA –  4.5 – 5.0 hertz- that’s even slower. I do another minute or two of affirmations…

Now – here’s why this is so insanely powerful — When you go to sleep – that period RIGHT before you drift off – you know that one I mean? 

You’re kind of half awake but half sleeping- in that short window, you have as much access to your subconscious mind as you do at any point in your day.

Think of it like a doorway.

It’s called the HYPNAGOGIC state – and you are in THETA naturally when you get to that place. 

So I go to bed in that state asking my question of my subconscious over and over again knowing that it’s going to provide me with an answer. 

And as if that wasn’t enough, check this out. I use a pair of sleep headphones at night – And I go to sleep actually listening to subliminal audio. Because who says you have to stop working to improve yourself and get after your goals just because you’re sleeping right?

I put those on and drift off. At some point in the middle of the night I wind up taking them off, but not before I’ve have powerful subliminal messages bouncing around in my brain for a couple of hours. 

So – that’s all I have for you guys today. Before I go I want to give you a super simple exercise to do to get yourself at least started on having an evening routine if you don’t already have one – 

What is ONE thing – one ISSUE or CHALLENGE that you’d LOVE to have solved. One question you’d love to have an answer for? 

And tonight when you go to sleep, ask your subconscious mind to solve it for you. To give you an answer. Do this tonight, and continue doing it for a week or so. And I GUARANTEE you as if by magic, BANG – you’re going to get your answer seemingly out of nowhere. 

You guys are all awesome.

Thanks for watching and as always – let me know what you thought about this and remember-  GREGGCALL.COM if you’ve been watching my videos and you’ve thought “man I really need to get myself a coach 

– someone to hold me accountable, someone whose only job is making sure I get to where I want to go in my life – go to GREGGCALL.COM, answer the 4 or 5 questions on that page, hit submit and I’l get back to you within 24 hours. 

Alright – that’s it for now, I’m out. I’ll talk to you real soon!

Scroll to Top